Karolina M. Krawczyk

I confirm rumours;) I’ve decided to take off shoes of Pandora’s Marketing Director Eastern Europe. I had been walking in these shoes for almost 9 years. No sorry - that wasn’t a walk, that was a run at full speed, the speed mirrored by pace we had been developing the brand across CEE. It is not a...

I’m delighted to share that our #PandoraTalisman collection has just been awarded in the category “Jewelry with Symbols” in the prestigious #DoskonałośćMody (Excellence in Fashion) competition by Twój Styl magazine! This recognition means a lot to us. That #award has, for years, highlighted the mo...

In just a few days, I’ll be moderating 2 high‑impact panels at the Poland & CEE Retail Summit - the flagship gathering for retail and FMCG leaders across the region. This year’s event brings together over 3,000 professionals involved into shaping the future of consumer experience, retail media, data...

By the end of April in Warsaw, #Pandora store in Złote Tarasy turned into something more than retail. #GardenOfDreams was conceived as an #experience - not a campaign, not an activation checklist, not a sales push. And that difference matters. For three days, we invited customers into a space full...

(Once upon a time) in a 15minutes meeting they told me to reduce my team by 20%. Due to some auditor’s (I had never met) findings… Every single cell in my body was screaming: “Nonsense! We overperform. Double‑digit growth. Targets beaten. Costs optimized. Team already lean. Leaner wouldn’t mean s...